PR Week has an article this week about a second editor who has posted a black list of PR professionals who have sent her unwelcome pitches. Gina Trapani, editor of Lifehacker, followed in the footsteps of Wired magazine editor, Chris Anderson, posting the e-mail addresses of PR people who have not met their expectations for pitching stories.
I understand reporters’ frustration. Public relations professionals have a responsibility to research a publication, formulate a pitch that is relevant to an outlet’s readers or viewers and send the pitch to the right person. However, this mass posting of PR professionals’ e-mail addresses demonstrates a severe lack of understanding of our own professional responsibilities, time constraints and the demands placed upon us.