Or rather, miscommunication is the root of so much strife in the world, from interpersonal relationships to global politics. With technology sprinting ahead faster than we can thoroughly grasp it, opportunities for miscommunication have multiplied.
For those of you who dare ask this question to someone who works in public relations or marketing, the answer is, “everyone!”
Take the famous golden arches – think there is a single American alive who doesn’t immediately associate this symbol with McDonald’s tasty Big Macs and French fries?
Try this tagline: “Just Do It.” Nike, anyone? How about this one: “Don’t leave home without it.” Your American Express card, that is.
According to the American Marketing Association, a brand is a name, term, design, symbol or other feature that distinguishes products or services from competitive offerings. A brand defines your company and includes components like your company name, logo and tagline.