Plants the Seed for Colorado Agriculture
Philosophy partnered with the successful 13-year-old Colorado Proud program and took it statewide and year-round. Under the mantra “Choose Colorado,” we created a campaign showcasing Colorado farmers and producers, and encouraged consumers to do just that: choose Colorado. After 13 million media impressions, 85% of Colorado consumers said they bought a Colorado agricultural product in the past 12 months.
When we shape thought, we create results. Learn more about how our latest Big Idea created big results.
Color Theory in Advertising
April 18th, 2014 | By Rosa Yurga
You know that feeling when you walk into a cool colored room how you automatically feel calmer and relaxed? Well, this is because of the impact that colors can have on your moods, whether you are aware of it or not. All the different colors create a reaction to individuals, even those who are colorblind.