Plants the Seed for Colorado Agriculture
Philosophy partnered with the successful 13-year-old Colorado Proud program and took it statewide and year-round. Under the mantra “Choose Colorado,” we created a campaign showcasing Colorado farmers and producers, and encouraged consumers to do just that: choose Colorado. After 13 million media impressions, 85% of Colorado consumers said they bought a Colorado agricultural product in the past 12 months.
When we shape thought, we create results. Learn more about how our latest Big Idea created big results.
In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over time? Advertising? A switch from fast food to fast casual? And what does branding say about health, service and quality?