Plants the Seed for Colorado Agriculture
Philosophy partnered with the successful 13-year-old Colorado Proud program and took it statewide and year-round. Under the mantra “Choose Colorado,” we created a campaign showcasing Colorado farmers and producers, and encouraged consumers to do just that: choose Colorado. After 13 million media impressions, 85% of Colorado consumers said they bought a Colorado agricultural product in the past 12 months.
When we shape thought, we create results. Learn more about how our latest Big Idea created big results.
Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.