Plants the Seed for Colorado Agriculture
Philosophy partnered with the successful 13-year-old Colorado Proud program and took it statewide and year-round. Under the mantra “Choose Colorado,” we created a campaign showcasing Colorado farmers and producers, and encouraged consumers to do just that: choose Colorado. After 13 million media impressions, 85% of Colorado consumers said they bought a Colorado agricultural product in the past 12 months.
When we shape thought, we create results. Learn more about how our latest Big Idea created big results.
In the last two years, Philosophy’s marketing and PR campaign with Colorado Proud has given us insight into the world of “Buying Local”. We have had the opportunity to truly understand and learn the value of those who grow, raise or process our food by visiting local Colorado farmers, ranchers and much more. What is your definition of “Buying Local”?