Plants the Seed for Colorado Agriculture
Philosophy partnered with the successful 13-year-old Colorado Proud program and took it statewide and year-round. Under the mantra “Choose Colorado,” we created a campaign showcasing Colorado farmers and producers, and encouraged consumers to do just that: choose Colorado. After 13 million media impressions, 85% of Colorado consumers said they bought a Colorado agricultural product in the past 12 months.
When we shape thought, we create results. Learn more about how our latest Big Idea created big results.
On the surface, both car brands carry similar attributes – It’s been about two years since I made the switch from a VW to a BMW and the only difference I think I’ve made is exchanging one German brand for another. From the moment I hit a main artery, however, I found other drivers were not so polite in letting me merge-in during high traffic situations. So what changed? The brand perception changed.